Tuesday, January 07, 2014

Absurdity Defined

For the vast majority of people, $4 million is a substantial amount of money that can lead to life-altering changes. If you are a big corporation however, $4 million may be, as they say, pocket change. Although big expenses are part of the norm for big corporations, a new definition for absurdity comes about when they spend $4 million on a 30-second television commercial, the new rate for advertizing for the next Super Bowl football game.

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