Tuesday, August 21, 2012

Augusta's Big Step Forward


The news media is giving considerable attention to the decision by the Augusta National Golf Club, home to one of the most prestigious annual tournaments, the Masters, to now allow women to join as members. While women had been allowed to play golf as a guest, it remained a bastion of male dominance until now.

Unfortunately, this was probably less about removing the discrimination factor as it was about retaining one of their main sponsors, IBM, whose current CEO is a woman. While the motivation for change appears suspect, at least change is happening and that’s positive. The golfing world welcomes Augusta to the 21st century.

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