Friday, July 10, 2015

Sales Misinformation

The word "entire" is defined as "with no part left out; whole". Canada's various consumer protection agencies, including Industry Canada's Office of Consumer Affairs, ought to play closer attention to those businesses that convey contradictory messages.

The so-called small print (below) is essentially at odds with the primary message. The fact that consumers have become accustomed to this sales misinformation does not make it acceptable.

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